DoubleClick Ad Exchange (AdX) - Web Usage Statistics and Market Share

Websites using DoubleClick Ad Exchange (AdX)

Description of DoubleClick Ad Exchange (AdX): DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.

DoubleClick Ad Exchange (AdX) is used by 2.96% of websites in the Advertising category.

Hobbies & Interests is the most popular main category among the websites using DoubleClick Ad Exchange (AdX).

Computing is the most popular subcategory among the websites that are using DoubleClick Ad Exchange (AdX).

The technologies that are most often used together with DoubleClick Ad Exchange (AdX) are Google AdSense, Google Analytics, Apache, jQuery, PHP, MySQL, WordPress, Google Plus, Google Sign-in, jQuery Migrate.

Our AI based recommender engine (trained on 100 million data points) suggests that websites using DoubleClick Ad Exchange (AdX) may also be interested in using these other technologies: Google AdSense, SiteGround, Google PageSpeed, RightJS, Google Optimize, SnapWidget, Gravatar, Statcounter, Swiper, Fingerprintjs.

Top IAB Industry Verticals using DoubleClick Ad Exchange (AdX)

Top 10 technologies that are most often used together with DoubleClick Ad Exchange (AdX)

Technologies that are most interesting for website using DoubleClick Ad Exchange (AdX), as determined by our AI recommender

Distribution of domains using DoubleClick Ad Exchange (AdX) over IAB1 verticals

Introduction to DoubleClick Ad Exchange (AdX)

DoubleClick Ad Exchange (AdX) is a real-time marketplace for buying and selling online advertising. It allows publishers to sell their ad inventory to a large pool of advertisers, and for advertisers to bid on and purchase ad space in real-time. AdX uses complex algorithms to match the right ad with the right user at the right time, maximizing revenue for both publishers and advertisers. It also provides detailed reporting and analytics to help both parties optimize their campaigns.

Practical Applications of DoubleClick Ad Exchange (AdX)

1. Publishers can use DoubleClick Ad Exchange to sell their ad space to multiple buyers in real-time auctions.
2. Advertisers can use DoubleClick Ad Exchange to reach a large and diverse audience across multiple publishers.
3. Ad agencies can use DoubleClick Ad Exchange to manage and optimize their ad campaigns by accessing real-time bidding data and performance metrics.
4. Media buying platforms can use DoubleClick Ad Exchange to access a wide range of premium ad inventory and reach their target audience more efficiently.
5. Ad networks can use DoubleClick Ad Exchange to extend their reach by accessing additional ad inventory from multiple publishers.

Benefits and Advantages of DoubleClick Ad Exchange (AdX)

- Increased access to ad inventory from a large pool of publishers, allowing for more targeted and effective ad placements
- Improved automation and efficiency in ad buying and selling processes
- Real-time bidding capabilities to optimize ad performance and increase ROI
- Enhanced transparency and control for advertisers and publishers through reporting and analysis tools
- Integration with other Google advertising products, such as AdSense and AdWords, for a comprehensive advertising solution.

Distribution of domains using DoubleClick Ad Exchange (AdX) over IAB2 verticals

Most popular websites using DoubleClick Ad Exchange (AdX)

Less popular websites using DoubleClick Ad Exchange (AdX)

Distribution of domains using DoubleClick Ad Exchange (AdX) over 1 million most popular domains

Distribution of domains using DoubleClick Ad Exchange (AdX) over domain ages

The average age of websites using DoubleClick Ad Exchange (AdX) is 15.5 years.

The average page rank (measure of backlink strength) of websites using DoubleClick Ad Exchange (AdX) is 2.42.

5 technologies that are less often used together with DoubleClick Ad Exchange (AdX)